BUSINESS ADMINISTRATION
Professors Fleming, L. Lynch, Nazemi; Associate Professors Baker,
Gilster, Lowry, McCart, McClelland, McKee, Stauffer; Assistant
Professor Cipriano;Visiting Assistant Professors Gibbs;Visiting
Instructor Clifton; Part-time Lecturers Ballantyne, Cecere, Harris,
Hutkin,W. Kearns, Maness, Robertson; Part-time Senior Lecturer
Kinzer
The degree of Bachelor of Business Administration requires
successful completion of 13 units in Business Administration
and Economics: Business Administration 125, 127, 225, 233,
248, 254, 258, 342, 348, and 499; Economics 121 and 122;
and one elective from: Business Administration 245, 333, 354,
358, and 496 or 495 and 497; Economics 232. Admission to
the B.B.A. program requires the approval of the department
chairperson. A student must have at least a 2.0 grade point
average in three out of the following five courses: Business
Administration 125, 127; Economics 121 or 122; Mathematics
111; and Statistics 101. Students may be admitted to the
program before completing the above courses if their
performance is promising.
Since upper-level courses are based on prerequisites, students
are urged to plan their programs carefully with their advisors.
Students should complete, or be currently enrolled in,
Business Administration 125, 127, 225, 258, and Economics
121 and 122, before the end of their sophomore year. Note
that Business Administration 248 and 348 have Mathematics
111 and Statistics 101 as prerequisites in addition to the
Business Administration 125 prerequisite. Note that
Economics 120 cannot be used for the B.B.A. program.
Concentration in Accounting
A concentration in accounting is achieved by completion of
the following program with a cumulative grade point average
of at least 2.0: Business Administration 245, 315, 325, 335, 415
and 425. At least three of these courses must be taken at
Roanoke College. Admission to the concentration requires an
overall grade point average of 2.0 and a 2.0 grade point
average in all courses that are prerequisites to concentration
courses.
Concentration in Finance
A concentration in finance is achieved by completion of the
following program with a cumulative grade point average of
at least 2.0: Economics 232, Business Administration 242, 342,
442 plus three courses selected from Economics 242, Business
Administration 142, 245, 315, 341, and 416.
Admission to the concentration requires an overall grade
point average of 2.0 and a 2.0 grade point average in all
courses that are prerequisites to concentration courses.
Concentration in Global Business
A concentration in global business is achieved by completion
of the following program with a cumulative grade point
average of at least a 2.0: Business Administration 125, 211,
233, 333; Economics 121, 122, 247; one from Economics 237
or Political Science 333; one from Political Science 231, 232,
Sociology 335, or an appropriate Business Administration 406
or 416, as approved by the department chair; one from travel
courses in Foreign Language or an appropriate commercial
language or culture course in Foreign Language.
Admission to the concentration requires an overall grade
point average of 2.0 and a 2.0 grade point average in all
courses that are prerequisites to concentration courses.
Concentration in Human Resource Management
A concentration in Human Resource Management is
achieved by completion of the following program with a
cumulative grade point average of at least 2.0: Business
Administration 254 and 354, plus four courses selected from
Business Administration 244 and 416, Communications 217,
Political Science 301, Psychology 250 and 300, and Sociology
336.
Admission requires an overall grade point average of 2.0, and
a 2.0 grade point average in all courses that are prerequisites
to concentration courses.
Concentration in Health Care Administration
See Health Care Administration (p. 84) for description.
Concentration in Marketing
A concentration in marketing is achieved by completion of
the following program with a cumulative grade point average
of at least 2.0: Business Administration 233, 343, 433, plus two
courses selected from Business Administration 333, 353, 363.
Admission to the concentration requires an overall grade
point average of 2.0 and a 2.0 grade point average in all
courses that are prerequisites to concentration courses. Note
that Business Administration 233, 258 and Statistics 101 are
prerequisites for Business Administration 433.
125 Accounting Principles I
Development of a broad understanding of the ways and
means by which the collection and handling of financial data
serve decision makers. PC applications utilized. (1)
Lecture: 3 hrs/wk.
127 Business Law
The principles of the law of contracts, partnerships,
corporations, sales, negotiable instruments, property,
employment. (1)
Lecture: 3 hrs/wk.
142 Personal Finance
This course develops a comprehensive understanding of
everyday financial matters such as banking, credit, home
finances, planning, investing, and taxes. (1)
Lecture: 3 hrs/wk.
210 Small Business Management
A survey of the techniques for starting and operating a small
business enterprise. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 125.
211 Introduction to Global Management
An introduction to the legal, economic, financial, and human
aspects of conducting business internationally. (1)
Lecture: 3 hrs/wk.
225 Accounting Principles II
Continuation of broad understanding of how accounting and
financial data assist decision makers.Topics include
corporations, special reports, use of accounting information,
and managerial accounting, including cost accounting,
planning, and control. PC applications. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 125.
233 Marketing Management
Principles, practices, and basic theoretical concepts in the field
of marketing. Utilization of the case method in instruction.(1)
Prerequisites: Economics120 or 121 or Business Administration125.
Lecture: 3 hrs/wk.
242 Investments
An introduction to security analysis, principles, and problems
of investments for individuals and firms; management of the
securities by risk and purpose of investors. (1)
Lecture: 3 hrs/wk.
Prerequisites: Business Administration 225 and Economics 121 and
122, or permission.
244 Industrial Relations and Collective Bargaining
Evolution of unions; organizations and role of labor and
management in collective bargaining; labor legislation;
contract administration. (1)
Lecture: 3 hrs/wk.
Prerequisite: Economics 120 or 121.
(Cross-listed as Economics 244.)
245 Income Taxation
Examination of the present federal tax law and development
of the accounting principles and procedures involved in the
preparation of tax returns. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 125 or permission.
248 Quantitative Methods
The use of quantitative techniques in decision making for
applied work. Substantial PC application. (1)
Lecture: 3 hrs/wk.
Prerequisites: Mathematics 111, Statistics 101, and Business
Administration 125.
254 Organizational Behavior and Management
An examination of theoretical principles and applications as
related to managing individuals and groups in the work
setting. (1)
Lecture: 3 hrs/wk.
258 Information Systems I-Concepts and Applications
This course explores the fundamental concepts of information
systems in modern organizations. The course provides
intensive preparation in the most useful applications of
computers in business. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 125 or permission.
260 Topics in Business Administration
Selected topics involving problems and controversies of a
social and political nature. (1)
Lecture: 3 hrs/wk.
315 Intermediate Accounting I
This course examines the political environment and
conceptual foundations, basic mechanics, and fundamental
topics of financial reporting. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 225.
325 Intermediate Accounting II
Continuation of Business Administration 315. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 315 or permission.
333 Global Marketing
This course introduces the students to political, cultural, and
economic factors influencing the global marketing of goods
and services. The students will learn about development of
international products, pricing strategies, promotion
techniques, and channels of distribution. (1)
Lecture/Case Study: 3 hrs/wk.
Prerequisite: Business Administration 233.
335 Cost Accounting
The measurement of product cost arising from material
procurement and use, employment of labor services, and
overhead factors in job order and process settings. Budgeting,
standard costs, and other tools for planning and control. (1)
Lecture: 3 hrs/wk.
Prerequisites: Business Administration 225 and 258.
341 Commercial Banking
Designed to provide an understanding of bank operations and
management, as well as issues and problems at the national
and international level. (1)
Lecture: 3 hrs/wk.
Prerequisite: Economics 121 and 122.
342 Corporate Finance
The principles of asset management, financial structure, and
types of securities and their characteristics. (1)
Lecture: 3 hrs/wk.
Prerequisites: Economics 121 and 122; Business Administration 225
and 258.
343 Buyer Behavior
This course provides a comprehensive overview of the
theories related to buyer behavior. Students will learn how to
apply these theories in marketing and retailing contexts. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 233.
348 Production and Operations Management
Basic principles and problems of organizing and operating
business facilities including functions, process, responsibilities,
and techniques. Substantial computer applications. (1)
Lecture: 3 hrs/wk.
Prerequisites: Mathematics 111, Statistics 101, and Business
Administration 125.
353 Sales Management
This course provides a comprehensive overview of principles
and problems faced by sales managers.This includes the
formulation and implementation of a sales plan as well as the
evaluation and control of the sales force. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 233.
354 Human Resource Management
The principles of employee selection, job design, performance
appraisal, compensation, training and development, career
management, safety and health, and labor relations. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 254 or permission.
358 Information Systems II-Development
and Management
This course provides a comprehensive coverage of
information technology in business organizations. It covers
the management and applications of information systems from
a managerial end-user perspective. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 258 or permission.
363 Promotion Management
This course provides a comprehensive overview of the
principles and problems faced in the area of promotion
management. Students will gain understanding and practice
in the development of an advertising campaign; the use of ales
promotion tools; and issues in regulation, ethics, and cultural
impact of those activities. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 343 or permission.
395, 396 Henry H. Fowler Public Policy Seminar
A seminar taught with a scholar-statesperson that deals with a
policy issue of public significance. (Made possible by the
Henry H. Fowler Endowment. Open to selected students
with Department permission.) (1, 1 / 2 )
405, 406, 407 Independent Study and Research
A program of intensive study in Business Administration
carried out under the direction of a member of the
Departmental staff. (Enrollment with the approval of the
Department.) ( 1 / 2 , 1, 1 / 2 )
415 Auditing
The principles employed in the conduct of a financial audit. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 225.
416 Internship
Work experience in private or public sector, utilizing
analytical tools, and including a student project. (1)
Prerequisite: Business Administration 258 and permission
of the Department.
425 Advanced Accounting
Basic concepts and procedures applicable to advanced
accounting problems. Includes accounting for fiduciaries,
advanced consolidated statements, foreign subsidiaries. (1)
Lecture: 3 hrs/wk.
Prerequisite: Business Administration 225.
433 Marketing Research
Designed to provide students with the skills to define a
research situation, construct the research model, generate and
test the response or solution, and integrate the steps into a
coherent project. (1)
Lecture: 3 hrs/wk.
Prerequisites: Business Administration 233, 258, and Statistics 101.
438 Systems Analysis and Design
This course provides students with a comprehensive
overview of the development of information systems in a
business environment. (1)
Lecture: 3 hrs/wk.
Prerequisites: Business Administration 258 and permission.
442 Advanced Financial Management
An in-depth analysis of financial theory, principles, and
policies used in managing the firm's capital structure. (1)
Lecture: 3 hrs/wk.
Prerequisites: Business Administration 242 and 342 and Economics
232 or permission.
495, 496, 497 Honors Project
A program of independent study culminating in a paper,
artistic creation, or performance.
Prerequisite:To qualify for consideration to receive honors in the major,
a student in his/her senior year or in the Summer prior to the senior
year must work under the guidance of his/her committee.A written
proposal and application must be approved by the committee and
department.A minimum GPA of 3.4 in the major is required. 495
Honors Project is prerequisite for 497 Honors Project. ( 1 / 2 , 1, 1 / 2 )
499 Business Policy
A case method course enabling students to consolidate
knowledge, skills, attitudes, and values relevant to the
responsibilities of corporate general managers.The student is
expected to develop criteria for distinguishing simple from
complex general management requirements. (1)
Lecture: 3 hrs/wk; Lab 3 hrs/wk.
Prerequisites: Business Administration 233, 248, 254, 342, and 348